When our team set out to create This Is Ours for BellRinger, we knew we weren’t just making another event film, we were helping tell the story of a movement. BellRinger is a community driven by purpose, riding to fuel cancer research breakthroughs at Georgetown University’s Lombardi Comprehensive Cancer Center.

From day one, our goal was to craft something that did more than highlight the ride itself. This piece needed to capture the heart behind every mile, the courage, the resilience, and the deeply personal reasons people show up year after year.

This Is Ours is a celebration of that collective strength and a reminder of what’s possible when a community unites around a shared mission. Our hope is that it inspires others to join the fight and believe in a future shaped by hope, progress, and connection.

Learn more at bellringer.org.